15 marzo 2009

¡HENRY FORD TENÍA RAZÓN!

Esta semana iba por la autopista Richieri rumbo a Ezeiza, cuando surgió el tema de los colores de los autos.

Los tres que viajábamos coincidíamos en que era impresionante la cantidad de autos de color negro que circulan por Buenos Aires.
Medio en chiste y medio en serio, salté enseguida: "¡Parece que Henry Ford tenía razón!".

Se acuerdan de la frase de este genio norteamericano respecto del color de los autos: "cualquier cliente puede tener el coche del color que quiera siempre y cuando sea negro".

La dijo en el año 1918, cuando ya producía casi 500.000 unidades del Ford T por año y los vendía a un costo de U$S 360 cada uno. Todos negros...

Ford impulsaba el color negro por tres motivos básicos: era el color que más rápido secaba en la línea de montaje, evitaba problemas de distribución, ya que el mismo auto iba a todas partes, y "tenía estilo".

Supongo que hoy lo que sigue vigente es lo del estilo.

Los autos con más "onda" son todavía mejores si son negros. Hay autos que no podrían ser de otro color que no sea el negro.

Incluso autos que no son de la marca Ford.

Estoy seguro que este hombre que creó el automóvil y que introdujo los conceptos más modernos en lo que se refiere a producción, logística, o marketing masivo, tenía bien en claro la revolución que había comenzado.

De lo que no estoy seguro es que se imaginara que 100 años después, el negro, "su" color, sería la aspiración de todo aquel que compra un auto, sin distinción de edades ni de sexos.

¡Un visionario!.

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